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	<title>Specialty Retail Expert &#187; Marketing</title>
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	<pubDate>Tue, 19 Aug 2008 17:10:15 +0000</pubDate>
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		<title>Your Secret Weapon for Success this Holiday Season—Email Your Customers</title>
		<link>http://specialtyretailexpert.com/2008/08/18/your-secret-weapon-for-success-email-your-customers/</link>
		<comments>http://specialtyretailexpert.com/2008/08/18/your-secret-weapon-for-success-email-your-customers/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 18:16:17 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Email Marketing]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://specialtyretailexpert.com/?p=201</guid>
		<description><![CDATA[One of the biggest challenges facing retailers this holiday season is how to drive more customers to your store and get them to buy your products. Considering the economy, now is the time. It&#039;s absolutely critical to reach your customers via email blasts at least once a month. Why? If done right it can lead [...]]]></description>
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		<title>Value Pricing—A Possible Marketing Strategy for the Holiday Season</title>
		<link>http://specialtyretailexpert.com/2008/08/15/value-pricing-marketing-strategy-for-the-holidays/</link>
		<comments>http://specialtyretailexpert.com/2008/08/15/value-pricing-marketing-strategy-for-the-holidays/#comments</comments>
		<pubDate>Fri, 15 Aug 2008 21:13:00 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[value pricing]]></category>

		<guid isPermaLink="false">http://specialtyretailexpert.com/?p=198</guid>
		<description><![CDATA[I just read about an interesting research study which found that value-oriented customers perceive some products to have more value when presented with prices that end in the number &#034;9&#034; vs. those with &#034;0&#034; price endings. But a while back I did a blog post about a research study that found that perceived value could [...]]]></description>
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		<title>Retail Competition at its Best</title>
		<link>http://specialtyretailexpert.com/2008/07/21/retail-competition-at-its-best/</link>
		<comments>http://specialtyretailexpert.com/2008/07/21/retail-competition-at-its-best/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 19:10:10 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Management]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[competition]]></category>

		<guid isPermaLink="false">http://specialtyretailexpert.com/?p=187</guid>
		<description><![CDATA[When I&#039;m traveling, I always make a point of visiting local retailers, not only to observe new retail concepts, but also to see different merchandising ideas and products (and to shop, of course!). On the the island of Oahu, Waikiki Beach is known for its shopping—in addition to the fabulous beaches. The shops are open [...]]]></description>
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		<title>Host a Store Event</title>
		<link>http://specialtyretailexpert.com/2008/04/29/host-a-store-event/</link>
		<comments>http://specialtyretailexpert.com/2008/04/29/host-a-store-event/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 21:50:34 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Tips]]></category>

		<category><![CDATA[diva event]]></category>

		<category><![CDATA[marketing tips]]></category>

		<category><![CDATA[store event]]></category>

		<guid isPermaLink="false">http://specialtyretailexpert.com/?p=157</guid>
		<description><![CDATA[Last weekend I decided it was time for a new pair of running shoes. For me, shopping for new running shoes is very exciting because it combines two of my loves—shopping and running!
I shop for running shoes at an independent shoe store (one that specializes in runners) because I love their selection and their customer [...]]]></description>
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		<title>Create &#039;Hype&#039; in Your Store</title>
		<link>http://specialtyretailexpert.com/2008/04/25/create-store-hype/</link>
		<comments>http://specialtyretailexpert.com/2008/04/25/create-store-hype/#comments</comments>
		<pubDate>Fri, 25 Apr 2008 19:00:48 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Tips]]></category>

		<category><![CDATA[gift shop marketing]]></category>

		<category><![CDATA[hype]]></category>

		<category><![CDATA[store events]]></category>

		<category><![CDATA[store marketing]]></category>

		<guid isPermaLink="false">http://specialtyretailexpert.com/?p=155</guid>
		<description><![CDATA[Last week I attended a session at our tradeshow geared toward specialty leasing managers. However, one of the speaker&#039;s comments really ignited my creative juices and I thought the principle could easily be transferred  to our segment of the retail industry.  
He mentioned that there is a lot of talk among marketers about creating hype [...]]]></description>
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		<title>Grass Roots Marketing</title>
		<link>http://specialtyretailexpert.com/2008/04/02/grass-roots-marketing/</link>
		<comments>http://specialtyretailexpert.com/2008/04/02/grass-roots-marketing/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 17:10:51 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[grass roots marketing]]></category>

		<category><![CDATA[retail marketing]]></category>

		<category><![CDATA[store marketing]]></category>

		<guid isPermaLink="false">http://specialtyretailexpert.com/2008/04/02/grass-roots-marketing/</guid>
		<description><![CDATA[I strongly believe in the power of grass roots marketing to generate business. In fact, one of the retailers we&#039;re featuring in the next issue issue of GIFT SHOP utilizes grass roots marketing and actively distributes flyers on the street to bring customers into her store.
Here are five ideas that you should consider implementing to [...]]]></description>
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