Are you under-utilizing your counter space near the cash register?

Here are eight tips to increase impulse buying:

1. Price point—Items under $15 sell best.

2. Rotate the inventory frequently—I can't tell you how many stores have had the same display near the register for years. Rotate your products at the register monthly! Think about assigning one person in your store the task of rotating the display and be sure to track those sales as a department so you can determine your store's best impulse items.

3. Sell accessories to complement your best selling items—If candles are a hot seller for you, consider selling wick trimmers. If handbags are where it's at, think about selling matching luggage tags or eyeglass holders.

4. Promote your gift cards—Create a professional display to promote your store gift cards/certificates.

5. The power of gourmet candy bars—Who can resist the temptation of a gourmet candy bar, especially if your store samples tempt your customers' taste buds.

6. Sell smaller items for upcoming holidays—Coordinate a display near the register to tie-in with Mother's Day, Valentine's Day, etc.

7. Cards—Sell mini cards for the last minute gift giver.

8. Accessories—Jewelry is always a top seller. Think about highlighting some fresh, inexpensive pieces near the register.

For more tips on impulse buying, be sure to check out the April 2008 issue of GIFT SHOP Magazine.