The other day a retailer posted in our retail forum, asking about blogs and their role for someone who runs a gift shop. So I thought I'd share what I've learned about blogging.

I've been blogging for about a year, and I really enjoy sharing advice and information. The most rewarding part of it for me is when I get comments from our readers and when I meet retailers in person who tell me that they enjoy what I'm writing and cite things I've said that have helped them.

I think every retailer should add a blog to their website. Why? There are several reasons:

1. It gives your customers a reason to come visit your website on a regular basis.

2. It's a fabulous way to stay connected with your customers.

3. It enables your customers to see and know what's happening in the store.

4. It's a fabulous marketing vehicle—you can promote your blog on other blogs, which will spread the word about your store.

5. You'll be creating a community and better relationships with your customers, instead of only seeing them in person once in a while.

The retailer on the forum was also asking what goes on your website versus what you put in your blog. I'd think a blog is a more personal vehicle for you to express your thoughts, show your personality and talk about your store (i.e., what's new there and what's happening).

You can also give customers a little insight into what it takes to run a store. Feel free to blog about unpacking 20 boxes in one day—take pictures of the inventory, and the mess! Talk about the challenges of being a store owner, and most importantly, talk about your new merchandise. And show off your merchandising! You'll give customers examples of what they can do in their own home, with your products.

Let me know if (and when) you've created your own blog. I'd love to come check it out!