I'm starting to think about sending out my holiday cards, and that made me wonder how many people each year actually send cards. So I looked it up (isn't the Internet great?) and according to the Greeting Card Association, two billion holiday-related cards are mailed each year.

In fact, according to GCA, "the most popular card-sending holiday is Christmas, which accounts for more than 60 percent of all individual seasonal cards sold."

It's nice to know I'm not the only one!

What does this mean for you as a retailer? Stock and sell holiday cards in your store. It's a lucrative business.

You may want to focus on selling cards that are unique, and that can be personalized with a photo to offer something different than mass merchandisers.

Also, think about selling small holiday cards as a point of purchase sale for customers buying last minute holiday gifts.

One of the best resources I've found for locating new and unique cards is the National Stationery Show. This show is fantastic for finding amazing card and paper vendors, and there are lots of new products launched there every year. I covered all sorts of products from there this year.

Next year's show runs May 18th-21st in New York at the Javitz Convention Center. If you decide to go, stop by our booth and say "hello!"