I had the most amazing shopping experience this weekend. I was at Trader Joe's, a small gourmet grocery store with discount prices (for those of you who haven't heard of it before), and they were out of my favorite protein bar. I asked an employee if she knew when they'd get more in and she suggested that I speak to the store manager, who then went out of his way to order them. And this wasn't a fluke. Every time I go into Trader Joe's all of the employees are enthusiastic and excited to help the customers.

What does this mean to you as a cart, kiosk or gift store owner? You need to start out hiring talented sales people who are capable of delivering fantastic service. Then, as owner, you need to continually reinforce (at least weekly, if not daily) why it's so important to deliver impeccable service. When you set the bar high for your employees it gives them something to strive for, your customers will have an amazing shopping experience and you'll sell more in the end.