I took last week off (it was so nice to have some down time) and we went on a day-trip to Martha's Vineyard (for those of you not familiar with the island, it's a 30 minute ferry ride from Cape Cod). It's an absolutely charming place and I love going… mainly because the streets are lined with adorable shops, fantastic cafes and a yummy fudge store.

While there I spotted a cute new shop called Imagine. I was immediately drawn in by both the name and the enticing garden that lined the path to the store's front porch. I just loved everything about it, from the signage, to the garden, to the merchandising, to the owner's big smile as she told me about her store and her story.

For awhile I've been thinking about blogging about storefronts. They are so critical as a means to attract customers and yet so often neglected. I was thrilled to see how much time and energy the owner put into making her storefront just as attractive as the inside.

Just imagine what your storefront could be… have you fully tapped into merchandising it?