Last night I made baked ziti for dinner, and our daughter threw a fit… "I'm not eating that, I don't like tomato sauce!".

My husband and I sat there tying to convince her to try it (you know the line our parents used… try it, you might like it, it's tasty, etc.) and it suddenly dawned on me that the principle of trying new things is definitely applicable at work and often forgotten.

It's easy to do the same old, same old and get stuck in a rut. Eat the same thing every day, take the same route on your drive to the store or run your business the same way and never branch out, i.e., sell the same products, in the same way, using the same techniques.

I'm taking on the challenge this week of implementing one new thing that I've never tried before. I encourage you to do the same (test market a new product, try some new signage, create a new special offer or sale…) and then come back here and tell me what you did and how it impacted your business.